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VERSION:2.0
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BEGIN:VEVENT
UID:57@gruendungsbuero.info
DTSTART:20260617T140000Z
DTEND:20260617T153000Z
DTSTAMP:20260528T112932Z
URL:https://gruendungsbuero.info/en/events/from-research-to-impact-find-yo
 ur-potential-customer/
SUMMARY:From research to impact - Find your potential customer
DESCRIPTION:From research to impact - Find your potential customer\n“Impa
 ct” describes the powerful effect that a new idea\, technology\, or inno
 vation can have on people\, organizations\, and society. Especially when t
 ransferring research into business\, success depends on answering two esse
 ntial questions: Who is your customer? and What problem are you truly solv
 ing?\nIn this interactive workshop\, participants will learn how to transf
 orm research ideas into solutions with real market relevance. Together\, w
 e will explore the foundations of customer understanding\, value creation\
 , and early product-market fit. Through practical exercises and guided ref
 lection\, you will develop a clearer picture of your target audience\, the
 ir motivations\, challenges\, and unmet needs.\nA key part of the workshop
  is the use of a specially developed AI-supported tool that guides partici
 pants step by step through the process of building a strong buyer persona 
 and testing first business assumptions. The tool helps structure ideas\, u
 ncover hidden insights\, and support evidence-based decision-making in the
  early stages of innovation.
ATTACH;FMTTYPE=image/jpeg:https://gruendungsbuero.info/app/uploads/2026/05
 /From_research_to_Impact_1024xx768px_.png
CATEGORIES:Gründungsbüro
LOCATION:https://gruendungsbuero.info/veranstaltungskalender-2/
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